GTM Right - The RIGHT way to go to market.

About Us

GTM Right is based on experience driven from starting up, remodeling and directing technology businesses in the Europe, Middle East and Africa region alongside the smooth operational running of businesses requiring hi-levels of logistical ,conformity and import/export knowledge.

Simon Faulkner

Simon has worked in senior positions with IBM, Apple, Logitech and Cisco and built pan EMEA businesses from start-up  with Handspring and Eye-Fi. In addition he has worked on a number of 'pre-GTM' assignments for technology companies looking to review their opportunities and approaches in Europe before committing time, money and resources to the plan. Simon specializes in the commercial elements of the GTM preparation.

Audun Boerve

Audun has run companies for over 20 years in Switzerland, UK and France driving production , importation and exportation of hi-value products to and from Europe. He also has significant experience in product certification , customs clearance supported by a strong business network across Europe and beyond. He speaks English, French, German and Scandinavian languages. Audun specializes in the process and conformity elements of the GTM preparation. 

GTM Right has a network of business relationships with key consultants , distribution, retail, etail, service provider, press and PR businesses from UK to Norway to Russia to the UAE to Spain and beyond. 

Based in Switzerland , GTM Right is at the heart of Europe, without the distractions of being based in a populus market. This creates a vision based on 'factual criteria' rather than 'emotional experience' when it comes to regional 'on-boarding' and GTM planning. 


Rue de la Fontaine 8

Paudex, Vaud 1094


Usual Hours:

Mon - Fri: 8:30AM - 6PM

Sat: on +41 795 709447

Sun: on +41 795 709447

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